Gustavo Martinez is a marketing genius who boasts
of more than 30 years in the realms of marking. His vast wealth of experience
is as a result of the various positions he has held in marketing and
advertising agencies globally. Indeed, Gustavo Martinez has overseen the
creation of some of the most iconic and timeless ads that have entirely
reshaped pop culture in contemporary society. More about this CEO and marketing
guru is found in this piece.
Career History and Achievements
Gustavo Martinez has worked for some of the largest corporations in the world. His tenure at J. Walter Thompson Worldwide equipped him with the much-needed experience that he has used to transform the marketing arena in various firms.
Additionally, Gustavo Martinez has also worked for some of the most venerable companies in marketing, Ogilvy and Mather and McCann World group. He previously worked at Pricewaterhouse Coopers before joining the firms above.
Gustavo Martinez Offers a Perspective on His Career
In the modern age, flexibility and versatility
are vital ingredients for success. As such, Gustavo Martinez has been on the
forefront in utilizing both techniques to further his knowing in marketing as
well as a leeway to better opportunities. Recently, Gustavo Martinez has
adapted a shift and has leaned more towards consulting and providing related services
to other firms.
Gustavo Martinez reiterates that as a consultant, you work as an independent contractor to a firm, offering both strategic and high-end services at operational levels. Gustavo states that consulting has been part and parcel of advertising since time immemorial.
Indeed, he reveals that through consulting, firms have been able to realize top notch and long term results in their operations and increased turnover. Gustavo Martinez worked for several consulting companies before he was hired as CEO and President by other agencies.
Important Aspects of Marketing
Gustavo Martinez notes that the importance of creativity in any marketing department cannot be ignored. It is the single most vital asset in advertising.
He says that marketing and advertising are different from other industries where the process has already been well-established, perfected, and refined. Other sectors need workers who are reliable in competing for their shifts, who are repetitive and who to an extent are formulaic.
On the contrary, Gustavo Martinez observed that marketing is the polar opposite of other industries. Advertising can, at times, be likened to applied artistry. When it comes to marketing, the industry is driven by raw creativity. Read more: Gustavo Martinez | Crunchbase
For these reasons, Gustavo reveals that they adopted a paradigm shift in their recruitment process. Nowadays, they only recruit the best candidates to stay ahead of the stiff competition. Therefore, college graduates who are more inclined to work as independent contractors have more chances of being hired as opposed to those who are glued to the nine-to-five routine.
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