Pop To The Top Laerte Codonho

There is no doubt that every multinational corporation wants to be on top within their industry but with everyone clawing and scraping to get there there’s bound to be a fair share of issues and unfair competitive techniques. For instance, the long struggle between Dolly sodas and Coca Cola. Laerte Codonho, founder of Dolly sodas and a master marketer, took it upon himself to approach the situation differently (Conjur).

Almost everyone is familiar with the brands Coca Cola, Pepsi, Sprite, and Dr. Pepper so just who is Dolly soda? Dolly is a Brazilian soda brand that has been around since 1987. This is also the same year that founder Laerte Codonho introduced Brazil to its first diet soda. The “first” is either a flop or turns out to be something great. Fortunately for Laerte Codonho, both this new contribution and other popular products began to raise national awareness of the brand by the late 1990s making it possible to compete in the major leagues.

Unfortunately with bigger fame comes the potential of bigger problems. Although Dolly soda fans were loving the products and giving them a try over the more well-known name brands, Laerte Codonho also came across some not so positive attention. In particular from that of none other than Coca Cola. They created interferences that made Laerte fell victim to criminal accusations, reduced market shares, and even bankruptcy. They were not very fond of Dolly pulling profits away from them so they did what many large multi-national corporations with greater financial and legal resources do when the little guys step on their toes. 

Laerte Codonho understood that this was not a little bump in the road that could be easily avoided with minimum damage and that he had to go about fighting back strategically. He did what he did best using marketing strategies that displayed the quality of his products such as campaigning, billboards, and handwritten notes for the camera. Laerte Codonho understood that behind closed doors his company was basically alone. Dolly did not become the brand it was alone so, what better way to keep standing than making sure its supporters knew the truth behind the matter as well.


Keep on reading about Laerte´s company Dolly at https://noticias.r7.com/economia/videos/dono-da-dolly-garante-que-obra-em-area-de-preservacao-foi-autorizada-25042019-1

Recent Attacks On George Soros

Recently, billionaire George Soros has been targeted by several different groups. Soros has never been afraid to share his political opinions. As a result of WikiLeaks releasing emails related to the Soros Foundation, he has come under fire from all directions.

To George Soros conspiracy theory nuts are nothing new. Whether it is Pamela Gellar insisting he is an anti-Semite, or other theorists insisting he is part of a Jewish conspiracy, Soros has been targeted because of his views on Israel. The George Soros conspiracy theories problem do not end there, however.

George Soros has come under attack for his views on illegal drugs, as well. George Soros emails obtained by WikiLeaks prove that he supports harm reduction. To George Soros WikiLeaks has been a thorn in his side. Although he has never hidden his political views, the firestorm of controversy resulting from these leaks has undeniably been a challenge.

The right wing in United States politics has also been highly critical of George Soros. Figures such as Glenn Beck see these George Soros emails as evidence of a progressive and problematic agenda. The George Soros WikiLeaks controversy has provided lots of fodder for right wing extremists.

Read more:
George Soros | The New York Review of Books

George Soros – Project Syndicate

Beck has been attacking Soros off and on for years. In 2010, Glenn Beck notoriously misinterpreted George Soros’ past. As a young man, Soros did what he had to do in order to survive in Nazi occupied Hungary. Rather than praising his resilience, Beck criticized the young Soros for passing as a Gentile, and for participating in property confiscation.

It is important to note that Soros never did any violence against his fellow Jews. He was, in fact, a minor child at the time. Beck’s attempts to paint Soros as a persecutor of Jews and a co-conspirator with Nazis were decried by many, and rightly so. Beck misinterpreted the circumstances in the way that only a privileged person who has never faced such oppression can.

Soros continues to give generously to causes he truly believes in. His wealth and influence have allowed him to do so much good in the world. It seems fitting that someone who struggled against a stifling system of evil in his youth has been able to do so much good in the world. Soros has the inner resources to weather a great deal of controversy without backing down.

Learn more about George Soros: http://www.biography.com/people/george-soros-20926527