In a recent exclusive interview with Inspirery, Lori Senecal was the featured guest. Having a vigorous personality and strong work ethic, along with top notch leadership skills have made her one of the most successful advertising and marketing executives in the global arena. She specializes in advertising and marketing solutions for business and her appointment as Global CEO for CP+B proves that she has the skill set to drive innovation in business.
When asked what makes her successful, Lori credited her parents first of all, then stated that her ability to think clearly and focus with precision were probably the ingredients to her success. She also stated that her mentors played an important role as well.
When asked what her most satisfying moment in business was; she simply stated that her most satisfying moment was when the clients were satisfied. She recently spoke at the 3% conference.
It was also asked what did the future of business hold for her and why she was excited by it. She stated that the current technologies available such as the Internet was changing the face of the advertising industry and how this business is conducted, and that she was excited to see those changes and just where they would go in the future.
Lori Senecal is the current Global CEO of Crispin, Porter + Bogusky, and was appointed to this position in 2015. Before her current position, Lori served as President and CEO of the MDC Partner Network, she was responsible for creating the strategic vision of the company and driving innovations that allowed for company growth and expansion. In her various roles and duties in the advertising industry, the common thread throughout her career has been innovation and growth. She has been responsible for taking companies to the global level as well as making them competitive in local markets.
Her achievements have not gone unnoticed either as she has won several awards in the advertising industry for her abilities such as being named one of Advertising Age’s Women to Watch in 2014 and being honored at the AWNY Game Changer Awards with a Quantum Leap award in 2013 for leadership and innovation. More details can be found on Adweek.