In October 2013 entrepreneur Don Ressler and Adam Goldenberg teamed up with Kate Hudson to create Fabletics, a direct to consumer brand. These two gentlemen have the skills to build a business in online performance advertising that will stand on its own merits.
In 2005 Mr. Ressler and Adam Goldenberg had an idea to create an enterprise of brand building, which they could make a self- governing business. After two weeks of brainstorming with former team members from Alena Media, they came up with Brand Ideas which eventually became Intelligent Beauty.
The brand building business is a direct-to-consumer genre. Dermastore was their first creation on Crunchbase, which was an online marketplace for skincare and cosmetics. After two successful years, they then brought Dr.Alan Hirsh on board and launched the weight-loss system Sensa. Dr. Hirsh was responsible for product development. Although financial results have not been released, rumor has it that both Dermastore and Sensa turned out to be highly profitable ventures.
By 2010 Don Ressler launched a subscription e-commerce fashion retailer which the dubbed Just Fab.in 2011 Matrix Partners funded $33 million to Just Fab. In September of that year, Kimora Lee Simmons joined the venture as President and Creative Director. By December they had amassed 4 million members.
After two highly successful years, they began looking to expand even further into new markets. At this point they purchased a line of children’s fashions, realizing that there were quite a few of their customers who were parents. There then came FabKids in 2013. From there they went into the European market and purchased Fab Shoes, this venture also brought 500,000 new members from Spain and France. This is on top of the 1.5 million German and English subscribers.
In October of 2013, Don Ressler collaborated with Kate Hudson for a line of athletic wear and launched Fabletics. Due to the upswing of more health conscious people Fabletics line of yoga pants and hoodies. With the presence of Kate Hudson, an athlete and a style icon they have put marketing the map.
Mr. Ressler was a college athlete and has stayed fit through the years. Don Ressler had a plan from the first to create a fashion-athletic brand. He has succeeded admirably according to all reports from the fashion world.
Don Ressler was a man with a plan who has put the fashion industry and e-commerce in many minds with the creation of Fabletics and Just Fab, only the tip of his iceberg.