The success story of Richard Liu Qiangdong is extraordinary, considering that he made a multi-billion dollars empire from scratch by himself. Richard Liu worked for many years for a company called Japan Life as the director of computers before he switched his career to become a successful businessman and started a store in Beijing, China. Richard Liu Qiangdong was able to navigate through the heavy competition in the retail business and from a single store; he opened a dozen more that were later transformed into an e-commerce business in 2004. The success that his company achieved is primarily due to the innovative and effective marketing and sales strategies that he developed and help execute.
Richard Liu Qiangdong wanted to become a politician when he was young and even graduated with a degree in sociology from Renmin University to follow his political ambitions. However, he later realized that to have a flourishing career, it is necessary to have a degree in business studies. It is for this reason he joined the famous China Europe International Business School, where he completed his Masters in Business Administration. After Richard Liu completed his studies, he worked for Japan Life for several years, where he was promoted to the post of Director of Computers. It is during this time that he was able to gather some capital to start his first business venture in the form a shop at China Technology Hub in Beijing.
The success that his online store witnessed is what led to one success story after another, which eventually became the JD.com we know today. It is a publicly traded firm and is listed in the New York Stock Exchange as well. Richard Liu Qiangdong is not satisfied even though Jingdong is one of the top e-commerce companies in China. He is trying to add innovative systems into the system to make the company more efficient. The company also has a partnership with the best brands allowing its customers to enjoy the latest fashion while sitting at home. It is the reason why the company has been growing at a fast pace and continue to set high standards.