For a long time, chap stick was the typical cylindrical tubes, and then there were options to get them in different flavors. But about seven years ago, a new lip balm started to spiral everywhere. Suddenly, pastel colored lip balms called EOS were everywhere! These orb shaped lip balms were flavored and Beauty editors from cosmos and Allure kept on and on about the lip balm and their grape and honeydew flavors. . Celebrities such as Kim Kardashian, Miley Cyrus, and Christina Aguilera were caught using the new product. These little EOS balms were starting to fill the shelves at Walmart, Walgreens, ULTA and eBay (http://www.ebay.com/bhp/eos-lip-balm), and they were selling rapidly. People couldn’t seem to get enough of the cute little EOS balms.
The EOS company name is short for ‘Evolution of Smooth.” And this products name started booming everywhere from commercials to magazines. EOS lip balm stayed silent about their successful brand until now. They recently did an interview with Fast Company, and they told their success in the $250 million company. According to Kline, a consulting and research firm, EOS is the second best selling lip balm in the country! The EOS lip balm sells an average of 1 million units in a week! The Global lip care market estimates that lip care products will increase to $2 billion by 2020. There is a driven demand for natural and organic products, which is perfect because EOS lip balm is exactly that! The co-founder and managing partner Sanjiv Mehra explained that during the start, they wanted to keep quiet and focus on creating their products and distributing them before they spoke about it. Mehra states, “As we’ve grown, we believe that it is important for consumers to know a little bit more about the business we are and the values we stand for.”