Category Archives: People

One on One with Marketing, Guru Gustavo Martinez

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Gustavo Martinez is a marketing genius who boasts of more than 30 years in the realms of marking. His vast wealth of experience is as a result of the various positions he has held in marketing and advertising agencies globally. Indeed, Gustavo Martinez has overseen the creation of some of the most iconic and timeless ads that have entirely reshaped pop culture in contemporary society. More about this CEO and marketing guru is found in this piece.

Career History and Achievements

Gustavo Martinez has worked for some of the largest corporations in the world. His tenure at J. Walter Thompson Worldwide equipped him with the much-needed experience that he has used to transform the marketing arena in various firms.

Additionally, Gustavo Martinez has also worked for some of the most venerable companies in marketing, Ogilvy and Mather and McCann World group. He previously worked at Pricewaterhouse Coopers before joining the firms above.

Gustavo Martinez Offers a Perspective on His Career

In the modern age, flexibility and versatility are vital ingredients for success. As such, Gustavo Martinez has been on the forefront in utilizing both techniques to further his knowing in marketing as well as a leeway to better opportunities. Recently, Gustavo Martinez has adapted a shift and has leaned more towards consulting and providing related services to other firms.

Gustavo Martinez reiterates that as a consultant, you work as an independent contractor to a firm, offering both strategic and high-end services at operational levels. Gustavo states that consulting has been part and parcel of advertising since time immemorial.

Indeed, he reveals that through consulting, firms have been able to realize top notch and long term results in their operations and increased turnover. Gustavo Martinez worked for several consulting companies before he was hired as CEO and President by other agencies.

Important Aspects of Marketing

Gustavo Martinez notes that the importance of creativity in any marketing department cannot be ignored. It is the single most vital asset in advertising.

He says that marketing and advertising are different from other industries where the process has already been well-established, perfected, and refined. Other sectors need workers who are reliable in competing for their shifts, who are repetitive and who to an extent are formulaic.

On the contrary, Gustavo Martinez observed that marketing is the polar opposite of other industries. Advertising can, at times, be likened to applied artistry. When it comes to marketing, the industry is driven by raw creativity. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez | Crunchbase

For these reasons, Gustavo reveals that they adopted a paradigm shift in their recruitment process. Nowadays, they only recruit the best candidates to stay ahead of the stiff competition. Therefore, college graduates who are more inclined to work as independent contractors have more chances of being hired as opposed to those who are glued to the nine-to-five routine.

Learn more about Gustavo Martinez:

https://es-es.facebook.com/public/Gustavo-Martinez

https://www.ciudad.com.ar/personajes/gustavo-martinez

Marc Beer Takes On Position Of Chairman Of Board At LumeN XT

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Marc Beer is someone who has had an impressive career within the field of biotechnology and stands as one of the more prominent people within this sector. Through the course of his career, he has worked with a number of well-known names and companies who have established their presence within this sector. One of the more recent endeavors that Beer has had to take on was for the role of Chairman of the Board of a company known as LumeN XT. LumeN XT is a company that specializes in the production of proprietary surgical equipment, particularly those who are looking to produce equipment that is used for noninvasive surgeries. Marc has brought on more than twenty-five years worth of experience to the company, which is why LumeN XT believes that this is a beneficial route for the company to take as a whole.

Soon after being appointed to the role of Chairman of the Board for LumeN XT, Marc Beer decided to release a statement talking about the different intricacies of the company and the developments that he plans to implement. In his speech, he stated that he was incredibly proud to have the opportunity to work with some of the best doctors, engineers, researchers and many more professionals who are dedicated to the field. He also talked about the one facet of this company that drew him closer to all that they did. He stated that the unique illumination technology offered by the company was something that got him interested in all that they had to do, and was something that he believes is a vital part of the development that the company has been pushing for. He stated that there is incredible importance to the surgical illumination services that the company provides, and is something that works to assist surgeons and doctors, helping them perform procedures in a better manner.

The notable facts about the surgical illumination that LumeNXT provides is the heat emissions that are caused as a result of it. Normally, surgical lighting solutions emit a certain amount of heat which can affect the overall efficiency of the procedure. By eliminating the heat produced, doctors and surgeons can have more precise movements without any kind of hindrances.

The reason why Marc Beer was selected to take on this prestigious position was because of his strong involvement in the sector. Marc Beer had previously worked with a number of companies within the field of biotechnology and was well versed with the aspect of corporate development. The board of directors believed that bringing him on would enable better insight for the development of the company and would ensure that they move on a path that is favorable for their growth and development. Learn more: https://ideamensch.com/marc-beer/

Clayton Hutson – Sound and Stage Production Genius

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Clayton Hutson has the amazing capability of juggling many roles at on time. That is because his work demands it. Clayton Hutson is a successful tour manager with competence in sound engineering, stage designing and management and overall tour organization. Mr. Hutson and his team Learn more: https://medium.com/@claytonhutson49

 

 

Clayton Hutson’s talents were called into play recently as he took on the tour management for Aaron Lewis. Aaron Lewis is the main man of the band Staind. Clayton Hutson uses the best sound devices for his shows, and this tour was no exception. He called into play the SD 11 console by DiGiCo to maximize sound quality in this tour. Since Clayton Hutson had to perform multiple tasks such as sound engineering as well as the front of house duties, he needed an audio system that would offer excellent sound. Another requirement was one related to the size of the console. Since the tour demanded frequent flights, a console which was compact and easily fit the dimensions of luggage allowed at airports, was necessary. Once again, the SD11 portal with its 19-inch dimension made a convenient choice, with no loss of sound either.

 

 

Clayton Hutson has managed top production for other big names in the business as well. He managed the automation for OneRepublic’s Honda Civic Tour. The tour required complex set changes. This was because the sponsor needed a large LED screen for promotions in between the OneRepublic band performance. Clayton Hutson demonstrated his exceptional skills in orchestrating a show without hitches. His job was made easier with the Kinesys 1+ console. This system allowed him to smoothly transition the stage settings to meet the requirements of both the sponsors and the band. Clayton Hutson has wide experience with different consoles and rigging equipment. He ensures that he delivers his optimum efforts for every group or performer he works with.

 

 

Clayton Hutson’s skills were brought into the spotlight during the Maxwell and Jill Roach. For this show, he relied on the SD7 console. This console offered excellent sound dynamics with clear, reproducible effects. Clayton Hutson’s work profile suits almost every type of live show. He can effortlessly manage a live performance, which requires massive integration of sound and stage effects, as well as flawless transitions from one setting to another.

 

 

Clayton Hutson and his team represent the most reliable tour management services available at cost-effective rates. They stand out from the rest with their commitment to the rendition of quality stage production.

 

Securus Technologies is Being Led Into the Future by CEO Rick Smith

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Appointed CEO in 2008, Richard A Smith’s technological abilities are taking the company into the future. The CEO previously served as President of Eschelon Telecom Inc. His appointment at Securus was due to his expertise and dedication in his field.

Securus, a for-profit company, continues to be a leader in creating the use of video calls in prisons. The use of video calls allows inmates to have contact with visitors. Instead of the former face-to-face visits these calls save prisons money, improve the overall safety and allows for a wider range of inmates to have communication with outsiders. Another technological advancement is Securus’s use of biometric technology. Using this technology makes it easier to identify inmates as well as to allow for a more efficient way of managing inmates. Read more about Rick on Bloomberg.com.

Under the leadership of Richard Smith, the company has invested more than $600 million dollars into various technologies and new patents – all, within three years. Richard was awarded his Bachelor’s Degree in Electrical Engineering which he completed at the State University of New York at Buffalo. He then transferred to the University of Rochester’s Simon School where he earned his MBA. He also earned a Masters in Mathematics from the State University of New York at Brockport.

Learn more: http://www.prnewswire.com/news-releases/securus-adds-sales-executive-to-leadership-team-300201202.html

During his nine years as CEO of Eschelon Telecom, Inc. he successfully grew the company’s revenue from approximately $30 million to some $350 million. This led Eschelon to a successful IPO in the summer of 2005. Richard accomplished this with his outstanding background, set of skills and breadth of experience and impressive track record. His valuable experience base in telecom, his series of positions in a wide variety of disciplines, particularly during his employment at Frontier corporation, prepared him for overall operations including finance, IT, business development among others.

As CEO, Rick Smith Securus has demonstrated his experience, focus and drive. This has contributed to him moving the company forward. This has resulted in making the company the undisputed leader in the corrections industry in regards to quality products and services. The company, located in Dallas, in in the best of hands as Rick Smith oversees the services for more than 1,000,000 inmates and 2,600 corrections, law enforcement and public safety agencies in North America.

George Soros, Philanthropist and Much, Much More

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According to Forbes, George Soros is the number 10 highest earning hedge fund manager in the world. He is the 19th richest man in the world. He has stated recently that he will invest and support refugees arriving in Europe with five hundred million dollars’ worth of investments in new companies that are started by refugees. George Soros is a man who puts his money where his heart is, and his heart has always been with the downtrodden and forgotten people in the world.

He had donated three million dollars to a political action committee that wanted to help Hispanic voters to mobilize and get out the vote. Because of his upbringing, Mr. Soros has a reason for helping the poor, the destitute, and the refugees of bad times and political management.

He was a refugee, himself. He left Budapest in war-torn, Nazi-occupied Hungary when he was but a child. His father colluded with others to hide the fact that they were Jewish, and they made their way into hiding until the Nazis were no more. He left Hungary in 1947 and went to the United Kingdom, where he went to school and studied economics. Shortly after graduation from college, Mr. Soros was on his way to becoming an investor to be reckoned with. Read more on Snopes about George Soros

According to Discover the Networks, George Soros is one of the most politically powerful individuals in the world. It is said that George Soros has toppled governments and is now the most politically influential man in the United States.

The Discover the Networks article says that George Soros considers himself a savior, as it were, of the poor and the unguided. Read more about George’s life story at biography.com.

Indeed, Mr. Soros has given to more charities, and donated more to charities, than any person in the world, living or dead. He had given to groups to help topple the communist regimes in Eastern Europe, and has with those countries trying to come to terms with their new ideals of democracy and liberty after the collapse of the Soviet Union. George Soros, like we said, and as was stated in Forbes, does not mess around with saying something: he actually does something about it.

He has started charities, and then donated tens of millions of dollars to the charities. Yes, George Soros may be disliked by some, and feared by others. But, Mr. Soros has their undying respect and admiration for being a true leader and a man of his times.

Visit: https://www.project-syndicate.org/columnist/george-soros

Telecom Mergers Are Increasing The Need For Government Regulations

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Shaygan Kheradpir has been part of the communication industry for the last 28 years. After earning three degrees from Cornell University, Shaygan Kheradpir on forbes was hired by GTE Laboratories. When GTE merged with Bell Atlantic, Verizon Communications was born, and Kheradpir became the company’s first CIO/CTO. Shaygan was responsible for helping introduce Verizon One as well as implementing other groundbreaking technologies for Verizon.

Mr. Kheradpir is currently the CEO and Chairman of the Board of Coriant, an optical network vendor. Shaygan Kheradpir believes there is a distinct link between the recent telecom mergers and a need for net neutrality regulations. The big telecom providers like mergers but they don’t like government regulations. The oppose is true for consumer groups and content providers. Those groups want more government regulations and fewer mergers, according to Kheradpir.

History shows that consumers are better served when the government limits the number of mergers in a particular industry. Kheradpir said when the government limits mergers there is less need for regulations. Competition is the best way to ensure fair prices for the content they want. But when powerful firms get together competition is crushed or eliminated, and that gives those big companies a license to steal, according to Mr. Kheradpir. Industry analysts were overjoyed when the Government stepped in and stopped the Comcast/Time Warner merger. But the joy didn’t last long.

A few months later the Government approved the merger between AT&T and DirecTV. Kheradpir said that was just the beginning. Charter wants to merge with Time Warner Cable, and Dish TV plans to acquire T-Mobile. In 2011, Comcast purchased NBC Universal, and that changed the nature of the industry. That merger presented issues for Netflix because they had a special deal with Comcast for high-speed access to Netflix programming, but now that the merger is reality Comcast favors its own content and discriminates against other programming.

The Comcast/ Netflix situations is a good example of why the industry needs net neutrality. If all cable TV and Internet distributors were content-neutral, government regulation of net neutrality could be obsolete. The sad news is at least two of the mergers are going to undermine net neutrality. DirecTV controls a large segment of sports programming content, and so does Time Warner. John Malone, the owner of the Atlanta Braves, sits on the board of Charter, and he has a direct interest in companies that control programming content like Lionsgate and Liberty Media, according to Kheradpir. Kheradpir said that Malone and Liberty Media own 27 percent of Charter.

There are other concerns with all the merger activity. Kheradpir said even if some distributors are content-neutral, the power they have over access restricts diversity and makes new programming harder to receive. If one giant company controlled the video and Internet programming that company could charge whatever they wanted. Consumers win when there are choices. Mergers take choices and diversity away from consumers, but they do put more money into the pockets of stockholders.

The current mergers will not create a monopoly, but they will cost consumers more money, and they will not get as many choices.

Man Flies Half Way Around World to Save a Stranger

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The family of 7-year-old Priya Shah are singing praises about a man they have never met. Priya, a bright young girl, suffers from thalassemia, which is a blood disorder that does not allow the proper amounts of a needed enzyme in the cells. This has left Priya in such bad shape that she has had to drop out of school. However a stranger has helped to save her life.

Gopal Vachhani is a 44-year-old who has been living in Dubai. Gopal has been on the registered donor list since 2013. Through the donor list, it was found that Gopal and Priya have been matched as unrelated donors. Even more than that, Gopal was a perfect match for the girl. Priya’s doctors reached out to the man and asked if he would be willing to help save her life. Gopal did not hesitate.

Priya’s family are eternally grateful for Gopal’s generous donation. People at Amen Clinic (washingtonpost.com) know that the family can’t wait to meet the man, however the rules of the donation say that the pair have to wait a full year after the transplant before meeting. However, the families already feel the bond that they have with each other.

For the full story on the two, check it out on Times of India Online.

Man Shows Compassion for Woman who Killed his Wife

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Jordan Byelich’s 35-year-old wife Jill Byelich was out for a bike ride when she was hit by a distracted driver. Jill, who was a mother to two children, died from her injuries. Jill was wearing protective gear, however 23-year-old Mitzi Nelson was looking at her cell phone, not the road, when she struck the mother of two.

At the end of Mitzi’s trial, Jordan came face-to-face with the woman who left him to raise two children as a single father. However, instead of taking his anger out on the young adult, he instead did something surprising- he hugged her. Jordan said that he did not plan the moment but the urge struck him when he saw her. He knew that not only was his family suffering, but her family was as well. Jordan knew that the compassion he was feeling was the compassion he knew that his late wife would have shown to the girl.

Bruce Levenson (wikipedia.org) agrees that, while things can never go back to normal, Jordan is hoping that he can move on from the incident and raise his children like his wife would have wanted.

For the full story on the accident and Mitzi’s sentencing, check it out on The NY Daily News.