The President of JHSF known as José Auriemo Neto is now considered as the newest king of luxury in São Paulo, Brazil. The entrepreneur has been accountable for the wonderful and multiple real estate sector in the country and has been associated with leading companies and hotel groups such as the Hotel Fasano and the luxurious and elegant boutique Daslu. Last 2014, José Auriemo Neto was able to communicate with his father, a businessman and the former president of the JHSF, Fábio Auriemo. He brought up the 80,000 square meter lot on the edge of the Marginal Pinheiros and told him that he sees a future in that particular lot and thinks that the location is great for building an enterprise like a high-end complex. He was able to convince his father by being persistent and consistent with his actions, words, and intention.
Because of José Auriemo Neto’s vision, the land has been one of the biggest real estate complex in Brazil. JHSF has been earning millions since then. The Marginal Pinheiros complex is a shopping mall that consists of almost 200 stores, four offices, nine residential towers, and part of the building will be used for the apartments and the other half is a hotel. The whole area has been named as the Parque Cidade Jardim. Each of the residential towers will be having apartments that are for sale and the prices will range from 1.8 million reais up to 16.6 million reais.
The smallest unit has 240 square meters and the largest has over 1,700 square meters. The four residential towers are the epitome of luxury and class, and the entire area was expected to reach up to 1 billion reais. Their inspiration for the mall came from the harbor shops in Miami, its extravagant and high-end market, and good environment.It can be seen that JHSF has been a strategic company that constantly looks for ways and innovation. José Auriemo Neto focused on the real estate market because of the great demand for that kind of venture. The whole country of Brazil is very grateful for the JHSF and their developments over the years.