For over a decade, Securus Technologies has been a leading provider of communications and technology services and products to the correctional facility industry. Today, the Dallas, Texas-based company provides its products and services to over one thousand local, state, and federal facilities located all over the country.
The most popular product by far that Securus Technologies sells is their video visitation service. This service and product allows an inmate to have a video conversation with a family member or lawyer from a terminal in the property. The recipient of the video call can then access the call from their phone, tablet, or computer. This has allowed the company to help prisons reduce the need for in-person visitation, which has helped the prison become safer and more efficient.
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While Securus Technologies has seen significant growth in their product, there are still many facilities located across the country that have not started using the products yet. To help increase usage going forward, Securus will be starting a new multi-state campaign that will target prison officials across the country. The campaign will largely focus on a dedicated television commercial campaign, but will also include social media marketing and direct calling.
Securus Technologies will focus their advertisement on explaining the benefits of the video visitation service. While the convenience that it provides to all stakeholders is important, many facilities have also been able to use the service to help solve and prevent crimes. Securus provides an additional monitoring service that will record and review all video calls that take place in the property. If Securus happens to notice a call that is discussing a crime they will be able to forward the record of the phone call on to the local law enforcement office, who will then be able to act accordingly.