Securus Starts Major Marketing Campaign

For over a decade, Securus Technologies has been a leading provider of communications and technology services and products to the correctional facility industry. Today, the Dallas, Texas-based company provides its products and services to over one thousand local, state, and federal facilities located all over the country.

 

The most popular product by far that Securus Technologies sells is their video visitation service. This service and product allows an inmate to have a video conversation with a family member or lawyer from a terminal in the property. The recipient of the video call can then access the call from their phone, tablet, or computer. This has allowed the company to help prisons reduce the need for in-person visitation, which has helped the prison become safer and more efficient.

Read more about Securus on Linkedin.

While Securus Technologies has seen significant growth in their product, there are still many facilities located across the country that have not started using the products yet. To help increase usage going forward, Securus will be starting a new multi-state campaign that will target prison officials across the country. The campaign will largely focus on a dedicated television commercial campaign, but will also include social media marketing and direct calling.

 

Securus Technologies will focus their advertisement on explaining the benefits of the video visitation service. While the convenience that it provides to all stakeholders is important, many facilities have also been able to use the service to help solve and prevent crimes. Securus provides an additional monitoring service that will record and review all video calls that take place in the property. If Securus happens to notice a call that is discussing a crime they will be able to forward the record of the phone call on to the local law enforcement office, who will then be able to act accordingly.

 

Richard A. Smith, CEO of Securus Technologies, Plans to Out Global Tel Link for Unethical, Unlawful Actions

Dallas,TX based Securus Technologies, a leading U.S. telecommunications provider, has launched a series of press releases to urge Global Tel Link to act with higher integrity. Securus discovered a number of wrongdoings performed by GTL dating back to January of 1998.
The wrongdoings are still continued today, according to the CEO of Securus, Richard A. Smith. Some of the unethical and unlawful actions committed by GTL include advancing clocks during correctional visitations by as much as 36 seconds and programming telephones to cause higher rates to calls than allowed under GTL’s rate caps. The company’s actions cause Louisiana’s taxpayers to be overcharged by more than a billion dollars.
Smith says that he loves Securus and what they do for law enforcement, the inmates, and the community. He said that he will not let the actions of GTL tarnish the telecommunications industry. Smith cares deeply for his company, industry, and customers. He also has great respect for his company’s responsibilities.
Smith’s goal during the series of press releases, the first of which involves an official 17 page Order against GTL, is to highlight their actions in hopes of causing Global to be shamed into acting with higher integrity.
There’s no doubt that Smith is angered by these actions, ending his statement in a June 7th press release by saying that “playing tricks on customers and scamming them is a cancer on the industry“. He also feels that, even though the actions of Global began 18 years ago, “time does not take away that sin”.
The press release where Smith made these statements can be found on his company’s website, www.securustechnologies.com. The entire Louisiana Public Service Order No. U-20784-B, Docket U-20784 can be found on the site, as well as information about Securus and what they do.

Securus Video Visitation Overview Video from Securus Technologies on Vimeo.