For an entrepreneur, developing a superior product comes with a complementary need to market goods in the market. Ideally, for one to realize sales, the market must be aware of the product presence, their relevance and value to draw from the usage. Dan Bethelmy Rada, the L’Oréal boss, understand this too well and has brainstormed into his team the art of marketing; an area he has an expertise in.
Being a leader who desires to be productive, innovative and seize opportunities, he is on a continuous adventure with L’Oréal to make it better and better. Every dawn, he is working on a project; developing products, creating social and digital media, designing, and identifying working business strategies. At times, he will be in the field selling L’Oréal’s projects and ideas. When he puts on the leadership mantle, he is busy conducting a business meeting, networking with other stakeholders and engaging their customers in identifying what the market expects which shapes the company to develop products that the market demands.
Dan Bethelmy Rada despite having a busy schedule which somewhat may get routine draws inspiration from his team. He has a good team who helps bring together great ideas where he then engineers them into becoming a reality. It is how Dan has been able to build these brands to get international recognition. What’s more, he loves photography, another art that has enabled him to have a keen eye on the issue and find what the world’s view is on beauty. Besides these, he has traveled far and wide, and Paris was a destination that opened him up to a new phase of beauty, fashion and lifestyle. Therein, he has a chance to do through inter-cultural programs under AFS – USA.
About Dan Bethelmy Rada
He is the L’Oréal’s Global Brand President of the Products Division. It is a very senior position and a special one for a man of 40 years of age. Dan Bethelmy Rada studied International Business at Sorbonne University and later acquired an MBA from the Business School. He then was hired by L’Oréal as a general manager and climb up the ladder. He has a cumulative experience of over 15 years at L’Oréal where he has learned the business and is the right person to push it forward with his practical marketing initiatives.