JHSF/ José Auriemo Neto

One of the leading luxury real estate sector in Brazil is the JHSF. It focuses its operations in commercial and residential markets acquisition. It also develops and manages hotels and deals in high-end hotel and international airport business. Its ability to realize business gaps in its area of operation has spun for 45 years now. It has pioneered, innovated, dared, and presented quality and reliable solutions to its customer’s, which was the reason why the company strengthened its ventures in Sao Paulo, Manaus, and Salvador.

Incorporations, Malls, Executive Airport, and Hotels & Restaurants Fasano, are its principal four business units. Over the past few years, JHSF has focused on implementing projects with potentials of luxurious hotels, shopping malls, and fashion outlets. It has, as a result, enjoyed significant recurring income area that has elevated its share of revenues and saw the company get listed on the highest Corporate Governance segment of the Bovespa in the year 2007. This is all thanks to the company’s prominent figures like José Auriemo Neto.

José Auriemo Neto is not just a name in JHSF. He is the Chief Executive Officer of the company, and under his governorship, since 2003, JHSF has realized supercomplex works regarding the Hotel Fasano and Daslu the boutique. Apart from overseeing the company’s interests in its areas of operations, Mr. Auriemo also administers JHSF’s portfolio for the massive shopping and retail business. He took the position from his father and was focused and motivated in venturing into the industry amidst his father’s reluctance.

Mr. Auriemo is a graduate of the Fundação Armando Álvares Penteado (FAAP) University in Sao Paulo, and his first job at JHSF was way back in 1993. Since then, his efforts saw him earn the rights to create the company’s first ever shopping destination, the Santa Cruz, which he saw thrive. That venture marked the beginning of the largest real estate complex in Brazil.

Back in 2009, Mr. Auriemo oversaw JHSF first venture into the signing of the retail exclusive partnership agreement with Hermes, Jimmy Choo, and Pucci. This was also followed by the opening of the company’s first luxury brand stores in Cidade Jardim complex. Further success under his leadership includes the partnership with Valentino that saw JHSF launch a preliminary Valentino and R.E.D stores in Brazil.

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