Without advertising, people around the world could only hear about things through word of mouth, or by actually experiencing a product, service, or another offering in person.
Alexandre Gama has always been interested in the field of advertising for exactly this. He grew up in Rio de Janeiro, Brazil, where the mass communications and advertising industries were subpar, at best.
Mr. Gama earned a formal education in advertising and communications to best prepare himself for the products, services, and brand he now serves today.
In 1982, after leaving FAAP, the Brazilian advertising legend went to Standard Ogilvy & Mather for eight consecutive years, where he served in various roles related to copywriting. After this period was over, he sought a promotion for his hard work.
Not being able to find such a promotion within the vehicle he was working for, Alexandre Gama decided to run to DM9, another agency that was located within the heart of The Big Apple – just like Ogilvy & Mather was, and still is.
At this employer, Mr. Gama was crowned the Creative Director, a highly prestigious title for any person that is in the field of advertising.
Alexandre Gama remains one of the best in advertising to this day.