NPG VAN is a technology-based company that provides voter database services for the Democratic Party. The organization also offers web hosting services as well. NPG VAN has been around since 2010 and it is headed by an experienced technological officer named Nathaniel Pearlman. Mr. Pearlman was the chief technology officer for Hillary Clinton when she ran for president in 2008.
The purpose of NPG VAN is to utilize technology for the purpose of campaign finance compliance and for fundraising. These are two very important activities within the process of political campaigning. NPG’s technology is also used for field organizing and for digital organization. When Democrats campaign and have to reach constituents, they now use real world and digital means to carry out this process.
NPG VAN specializes in the use of software such as VoterBuilder which allows party members to track and interact with potential voters. The program simply records basic voter information so that the party can contact party members to get out and vote. Innovation Platform is another technology that is used by NPG VAN and this software program allows outside developers and engineers to write programs for NPG VAN. The programs they write allows the Democratic Party to utilize self-serve online advertising, make live calls and to contact voters through peer-to-peer text messaging tools.
The importance of technology in modern day elections cannot be disputed. Many people do not turn out to the polls to vote. Technology can be used to help motivate or convince these individuals to cast their ballot for a candidate. Modern candidates and political parties also rely on technology to gauge their impact on voters and to figure out what they need to do to improve their chances with winning at the polls. NPG VAN will continue to serve the Democratic Party with its important and practical technology.