The Fifth Avenue neighborhood which borders the east side of New York’s Central Park is one of the famous, lucrative, highly sought after line of houses in the world. It is populated by all manner of rich and powerful entrepreneurs, lawyers, and advertisers. A few years ago, Jose Auriemo Neto, the CEO of real estate development company, JHSF, and his family took up temporary residence. He would be there to supervise as JHSF completed its first project in the states: The transformation of a four-story 19th-century mansion into a luxurious apartment building.
The acquired the building for $32 million and working and eventually acquired permission to alter the historic building. They also had to win over the neighbors who were very vocal about the discontent about the whole thing. There was additional hesitancy because the mansion was the oldest building on 5th avenue. Famous 20th-century residents of the mansion include Norman Rockefeller, a banker and former U.S. Vice President; Steve Wynn, a Las Vegas tycoon; and the actor, Richard Gere. The end of the construction project signaled the departure of Jose Auriemo and his family.
However, Sergio Millerman continues to lead as the representative of JHSF in the USA. In previous years Jose had been instrumental in revolutionizing the economy of Brazil by taking JHSF into the luxury retail sector. Their first project to that end was the massive luxury shopping complex, Cidade Jardim. Auriemo also led the company into a very lucrative partnership with the Fasano hotel and restaurant chain.