Evolution of Smooth (EOS) is a skin care product manufacturer whose lip balm product promises to be successful because it touches on three distinct areas of enticement. The first area of enticement is visual and in the print advertising the model is photographed only showing her nose and lips. Her lips appear soft and smooth, and the visual and emotional effects are pleasant and only slightly suggestive. The second enticement has to do with our innate curiosity especially with impulse sales, and curiosity offers a reason to try this product. The shape of the container is different, not the typical cylinder and there is a tactile urge, a sensation to touch, hold, and operate the dispenser to see how the product works. And finally EOS lip balm is offered in a multitude of flavors. Consumers want variety, and the EOS lip balm offers blueberry, strawberry sorbet, even a medicated tangerine among other fruit flavors. The products use shea butter that is having a revival as a skin care product, jojoba oil, and vitamin E. These ingredients are all part of the composition of the lip balm.
As an impulse buy, EOS lip balm will be hard to pass up. The product has a universal appeal to men and women, and the Facebook advertising hits a home run with their choice of a lip model. Having unique flavors and an unusual dispenser all add to the impulse to buy and try the product. Evolution of Smooth looks like it will be a marketplace winner.
Read more about the product here: evolutionofsmooth.com.
How did EOS started? Read here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick