In a recent article for Parent Herald, author Rachel Cruz, agog at the popularity and the price ($29!) of Kylie Jenner’s lip kits and frustrated that stores were constantly running out of them, proposed several viable alternatives for the super-popular brand. Among the eight substitutes for specific Kylie Jenner shades that Rachel came up were items from a number of cosmetics firms. Kylie Jenner’s Kourt K lip kit had its duplicate in Nyx Soft Matte lip creams, for example; Maybelline’s Color Sensation Vivid Matte Liquid Lip Color in Nude Thrill was the best substitute for the Kandy K lip kit. And Kylie Jenner’s Mary Jo K lip kit had, as its look-alike rival, Lime Crime’s Reddest Red Velvetine Matte lipstick
It’s interesting that in a piece on Kylie Jenner’s hair make-over and the introduction of her new magenta Kourt K lip kit, Dory Larrabee referred to Lime Crime’s matte liquid Velvetine in Jinx, almost the identical shade. Lime Crime is clearly becoming a main stream brand.
Twitter really shows how Lime Crime has in fact been creating vibrant, exciting shades of lipstick, nail enamel, and makeup since 2008, so it’s no surprise that CEO and founder Doe Deere, who personally oversees the extraordinary hues that give the magic to her cosmetics line, would have colors able to compete with those of Kylie Jenner. Lime Crime’s Velvetines, mentioned in the two articles just cited, come in no fewer than 29 shades, from lime green to black. The range is about as far as can be from natural lip color, but one thing that Lime Crime does not do is natural; in fact, its name refers to the audacity of its color range, characterized by Doe Deere as “almost illegal.” This same creative and assertive approach to cosmetics runs throughout the line. Just consider its eyeshadow offerings: the Venus II Eyeshadow Palette alone boasts eight shades with names like jam, mud, and mustard. Lime Crime nail polish, eyelid glitter, and eyeliner follow suit.
Lime Crime’s extreme color palette is anchored in Doe Deere’s holistic philosophy of cosmetics as a form of self-assertion and self-creation. The message? Be bold, wear the colors that make you feel the way you want to feel, and forget about the dictates of fashion. Considering that Kylie Jenner’s palette is beginning to approach Lime Crime’s, it may be that fashion has final caught up with the company. Find the Lime Crime Pinterest for more ideas on new looks, and how to wear their products.