In an article dated January 28th of 2019, a product marketing expert gives his insight on how to market products digitally. The article begins to talk about today’s modern world has changed how consumers shop. Specifically, it talks about how technological advances and how society uses them has changed the way products are marketed.
The article goes on to list “two key principles” on marketing products today. The first of the two principles generally talks about using simplicity to make the product “memorable”. The article gives an example of this principle. Steve Lesnard says to create a “storyline” that resonates. Preferably in the introduction of the product being marketed. As part of the product’s “story line” marketing its features to be “innovative” and “relevant” is vital when presenting it to consumers. The article goes on to talk about how Apple applied this type of marketing principle to its products and services. Steve Lesnard details how Apple successfully marketed their first iPod.
Next, the article moves forward to talk about the second marketing principle. This is the handshake between telling a consumer how innovative a product or service is and how it applies in real life. To generalize, this principle means to take an idea and make it tangible. To take the idea and make it into a “reality”. The article then gives examples of this principle.
If you would like to read the full article, please click here.
Steve Lesnard is the writer of the above-mentioned article. Steve Lesnard is an expert in product marketing and has worked with one of the world’s top athletic brand. He attended F.W. Olin Graduate School of Business at Babson College and later earned his Master of Business Administration degree in Business and Entrepreneurship in 1996. He has held many high ranking roles such as Global Brand Concept Director, Global Vice President, and General Manager to just mention a few. He has also worked with superstar Rihanna and Madonna’s choreographer, Jamie King.
If you would like more information on Mr. Steve Lesnard, please click here.